Packaging & Label Design:
For this visual identity creation, I chose to embrace my love for my culture. Since the specs for this project required beer labels, it only felt right to make this as authentic to Mexican beer as possible. I chose to highlight the culture's two most meaningful elements: the colors of the flag and a symbol that represents Mexico's ancestral beginnings. With the intention of introducing Mexico's traditional brews to the American culture, the labeling and design style was made to attract a younger drinking audience to maintain the authenticity of the culture which is its everlasting existence.
