The idea of this is simplicity, I started this brief from generating concept solution in order to reduce packaging, to make good protection, to create brands graphic visibility and also focused on ecological aspect - recycling. 

At first, I started sketching and developing the packaging construction and looking at simple functionality aspects. I also made lots of 3D prototype models from different materials in order to find new package design structures, textures visual impression.

The perforation on each side of the packaging keeps the chocolate egg in right position. It also aids in giving good protection. Just squeeze the bottom package construction and egg will fall into your hand. Cardboard used for this package, could be recycled into paper, office supplies etc.

Red, white and blue color, combined with an illusion star elements attracts consumers eye.
Package has an exclusive design. It reduces the risk to dissapear on the shelf. The design is unique;
it also has a symbolic Christian sign - Ichtys. Early Christians have used this symbol as a secret symbol. (Now known as a "Jesus fish")

Awards:

2008 – The Institute of Packaging, Starpack Awards (EuropeanAwards) 2008 – concept for the "TESCO" company – Gold Award (London)
 
2008 – Worldstar Student /Packaging Design Competition (International) 2008 – concept for the"TESCO" company – Certificate of Recognition (Tunisia)