Brand Design project about creating a new company in the competitive context of travel and cruises. In this specific case the idea was of a cruise for companies that need to have a new settle to let their creativeness flow. Once created the Brand, the brand identity and identified the target, the main focus of this project was how to communicate to the target this brand new company. How to create brand awareness, which media and channels the brand should use and how, in order to put this new brand in the context and make it a solid competitors to the most famous brands of Cruises.
SPECIAL THANKS TO:
G. Poli, J. Pulcini, A. Ragucci, I.Ricci, G. Sapio, E. Valorio, E. Zambonin
