The series of ready-to-drink cocktails by romeo’s gin welcomes a newcomer in Spring 2020. romeo’s gin spritz is an unexpected blend of gin with a refreshing blood orange and rhubarb flavoured house soda, featuring an artwork by Montreal artist MEKA.
The in-house creative team's mission was to develop a new brand identity for the packaging as well the printed and web material. The ambition was to illustrate the fresh, urban and innovative taste of the gin spritz, while letting MEKA's artwork shine, and following the brand guidelines of romeo's gin cocktails.
Edition 01: MEKA
Following romeo's gin mission to support urban art, we reached out to MEKA to dress up this new ready-to-drink cocktail. Inspired by the artist’s colourful and urban universe, romeo’s gin spritz redefines the aperitif and showcases the artwork Keep Pushing, an ode to determination and self- improvement.
MEKA depicts narrative scenes inspired by skateboarding and music cultures propelled in a world of colourful shapes and pictographic characters.
His “Keep Pushing” series explores the themes of inspiration, positivity and pushing beyond one’s own limits.
Contemplate the mural at the romeo’s museum in the staircase of the 5455 de Gaspé avenue at the 7th floor, in the Mile End district in Montreal.
Featuring premium-quality natural ingredients, romeo's gin spritz is an unexpected mix of 100% natural blood orange and rhubarb. The taste is a ton of citrus, sharp acidity and refreshing bitterness. It was important to showcase the freshness of the ingredients, but also bring out the quirky and original flavours. We started by shooting real ingredients, then cutting them out and slightly oversaturating and modifying the colors, mixing real textures and neon accents. All the ingredients, as well as the product setups, were shot in-house, using colored backgrounds and hand-painted textured objects.
ROMEO'S GIN x ROBIN DES BAS x MEKA : making the artwork live beyond the product
''Un pour toi, un pour moi'' : for every pair sold, one pair is given to someone in need. This is the motto of Robin des Bas, a Montreal company making custom socks with a social mission. We were thrilled about collaborating with them in order to bring MEKA's art even further. These shots, featuring MEKA, were taken at the Montreal Olympic Stadium, a great summer skate playground!
Artist : MEKA
Artistic direction & Photography : Christina Fayad, Mylène Lambert, Vincent Lapointe
Team : Christina Fayad, Mylène Lambert, Vincent Lapointe
Animation : Vincent Lapointe
