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Top 8 Online Sports Gaming-Betting-Casino Companies in the Global Gambling Market 2020.
1. 888 Holdings.
888 holdings is one of the most popular online gaming operators, which operates 888 sports, casino, poker, and bingo brands. Since its launch in 2008, 888 Sports has been successful in establishing a strong presence in the online sports betting market. The online betting site breaks away from the traditional bookies with exclusive customer deals, a range of new markets and an international appeal. Although the company exited US market long back owing to the strict government regulations, they have been keeping a close eye on regulatory developments in the US.
2. Kindred Group.
The Stockholm-listed online gambling company, Kindred, continued their record-breaking financial performance in 2018, thanks to the all-time growth of their active customer-base and the 2018 FIFA world cup, that led to higher active users. Today, the company is regarded as one of the world’s leading online gambling brands within the sports betting arena. Kindred Group recently signed a 5+5-year agreement with Casino Atlantic City and Hard Rock Hotel in New Jersey. This move is Kindred’s first step into US gaming, with a view to offering online sports betting services to US customers.
Kindred’s major revenue comes from casino games and online sports betting. With these two segments which generated respective revenue of £104 million and £104.9 million during Q2, Kindred continues to witness significant online organic growth.
3. Bet365.
Having added a vast range of betting options and products to their core over the past several years, Bet365 has grown to be one of the largest firms in the sports betting industry. Bet365 was one of the first sports betting company to start offering eSports to bet on. This British online gambling and sports betting company serves more than 23 million customers across the world by offering poker, casino, games, bingo, and sports betting, along with video streams on sporting events. The company recently inked a partnership with another sports betting company – Hard Rock Atlantic City casino to offer sports betting service.
4.Stars Group.
The ultimate owner of the most popular gaming brands such as PokerStars, BetStars, PokerStars Casino, and Full Tilt, Star Groups (formerly known as Amaya Gaming) recently announced that it has successfully acquired the Sky Betting and Gaming (SBG). This deal will turn the online poker giant into the largest sports-betting company in the world. Stars Group is one of the most licensed online gaming operators with its subsidiaries holding approvals and licenses in 19 jurisdictions across the world, including the Americas, Australia, and Europe. Star Group brands have millions of customers globally and are leaders in mobile and online betting, casino, poker, and other gaming-related offerings.
5. Draft Kings.
DraftKings is one of the most popular daily fantasy sports content providers that allows users to enter fantasy sports-related contests based on team and individual player performance in five largest American sports (the NBA, MLB, the PGA, the NFL, and the NHL), NASCAR auto racing, Premier League and UEFA Champions League soccer, the Arena Football League, Canadian Football League, Mixed Martial Arts (MMA) and Tennis. After the US Supreme Court cleared the way to legalize sports betting, DraftKings got to work immediately, as sports gambling will account for a major share of their business.
6. Betsson.
Betsson is an award-winning sports betting website that has been around since 2006 and literally grew into a gambling empire. The company provides users from all over the world an option to play poker, casino, bingo games and place their bets on various sports events. Betsson is based in Malta and holds a betting license from the gambling commission in the same country as well as one from the United Kingdom as well. Today, its sports betting option is offered on various markets and more and more consumers choose it as a significant option for sports betting.
7. Paddy Power Betfair.
Paddy Power Betfair was born following the merger of Paddy Power plc and Betfair Group in February 2016. Today, the business has four divisions: Online Australia, Irish Retail, UK Retail, and Telephone segments. The company’s Online Australia segment provides sports betting services and is the market leader in the Australian gambling industry. Its UK and Irish Retail segment operate 623 betting shops across Ireland and UK. It has a presence in Australia, United Kingdom, Ireland and across the world.
Paddy Power Betfair provides gaming and sports betting services through websites including betfair.com, paddypower.com, tvg.com, sportsbet.com.au, and us.betfair.com under the Betfair, Sportsbet, Paddy Power, and TVG brand names, and through a chain of licensed betting offices.
8. William Hill.
Since 2012, when the UK-listed bookmaker merged three businesses to establish William Hill US, the company has grown consistently to achieve the market share of around 30 %, making it one of the largest sports betting companies in the UK and the US. William Hill is one of the early movers to reap the benefits from the legalization of sports betting in the US after the Supreme Court’s decision in May to strike out a federal ban passed in 1992. William Hill US is already the leading sports betting company in the US, operating more than 108 race and sports books in Nevada along with the state’s top mobile sports betting app.
The sports wagering giant signed sports betting agreements with a number of casinos in the US last month and is in talks with more operators. The company is ramping up hiring in Nevada for growing its US business. The company announced that it will offer mobile betting technology and sports betting risk management services to 11 casinos in Mississippi and West Virginia.
TOP 4 CREATIVE MARKETING STRATEGIES FOR YOUR ONLINE GAMING,BETTING BUSINESS.
Content Marketing
One of the best techniques to promote any business is Content marketing and gambling is no exception. You should develop unique and engaging content to promote your Casino brand which will attract the target audience. Examples of content can be like gameplay strategies and techniques for beginners with proper info graphics that users will find interesting to read. You can also write about latest game releases from the industry leaders like Betsoft and Playtech that produce a regular stream of well-animated and graphically-superb online games. You should find out such relevant content which the players love and prefer to read and you should post this content in the right forums which have the maximum amount of viewers.
Lucrative Bonuses and Free Plays
One of the popular ways to promote online gambling is through free plays and attractive bonuses. Many online casinos offer huge welcome bonuses and other rewards to gain the attention of new users. By offering a welcome bonus equivalent to the initial deposit made, you can allure many players to sign-up with your website. Free plays are also very popular techniques used by online casinos to promote their brand. It is similar to how you a taste food or try out clothes in a store before your purchase them. Novice players wish to try their luck with free money and hence free plays are an ideal way to attract such users.
Social Media Campaigns and Affiliate Marketing
Millennials are more interested in online gambling and they like to share their gaming experiences on social media. Hence, social media campaigns are one of the effective ways to promote online gambling. Your casino website should be designed in such a way that you provide multi-player games which involve groups and have separate areas for social gathering and non-gaming amenities. Using various social media platforms like Twitter, Facebook and Google+, you can promote your casino brand by posting interesting content and useful information about various promotional events and offers. You can also use affiliate marketing techniques to help in promoting your casino brand. Affiliates are important for gambling sites because they focus on search engine optimization, helping to drive significant traffic to the gambling sites.
Email and Mobile App Marketing
You can also send newsletters to your target audience through email about the upcoming Casino tournaments, promotional events and any other interesting content. Many millennials prefer to play casino games from their smartphones while they are on the move. Hence, you should provide mobile gaming support if you want to attract the younger generation. Marketing strategies through multiple channels with the integration of mobile and online media can improve response. You should keep sending Email and mobile notifications about the latest updates in the gaming industry to your target audience. You should send follow-up text messages for your Email campaigns with information about rewards, upcoming online tournaments and free plays based on the user preferences.
