The Roasted Mirchi Design Strategy is simple

To leave a small but lasting mark on the viewer, helping them recall the brand on viewing of any of the Brands Products or Digital Work

The Shades used are variants of Matte Red and Matte Black, causing a unique and striking contrast, helping make the memory imprint deeper in the mind of the viewer.

Red, showing its energetic properties thanks to colour theory, as well as it being the shade of the namesake of the brand, the chilli, and black, showcasing mystery, elegance and authority, displaying our responsibilities as a production house of shaping the minds of our viewers and fans alike.

The branding also focuses on minimalism, based on the concept of

less is more, Much like our goal as a production house, of making simple content that evokes some not-so-simple feelings and thoughts in our viewers, the design language to use basic shapes and elements, to get through to the viewer and leaving a lasting impression.