Reroute is a custom font I made as an Uni-project for the „Kurve Kriegen“ initiative. A custom font is an incredibly powerful brand-asset. It is still there when the logo is absent or when the brand colors aren't used.
„Kurve Kriegen“ means to get one's act together or to turn things in life around. I have tried to translate the changes they make in the lives of young people and the new ways they create into font letters .
Inspired by the Arabic typography and its letters, which are almost always drawn with one line, I have drawn every letter in my font with one continuous line, that starts from a point and ends in another. The line represents the new ways that „Kurve Kriegen“ gives to the young people.
