The Flavours are an alternative rock group made up of musicians from around Cork. A buddy of mine is in the band and asked me to create a logo to be used on t-shirts and merchandise. I was more than happy to help! I saw this as an opportunity to show potential employers just what I could do.

After talking with the band I got the brief. They wanted a text-based logo, with different colour tones. Something bright, casual, but professional. They didn't give any references images and just wanted to see what I could come up with.

I started of the process by listening to their latest album to get a feel for their music. They have a very unique style, it's like chilled-out funky rock. This is the cover for their latest EP "Send it".

I started work on the design and got inspiration for the colours in the logo from the EP cover. I decided to go with a cursive font to lean into the band's relaxed vibe, and outlined the text with bright colours to make the design pop. I wanted to give the option of a bold design and also a more minimal version. Here are the fist drafts I sent: 

The band had some feedback for the original draft. They said "We love the tri-colour schemes, and the one where the ‘The’ is above the ‘Flavours’" but "they don’t like the embellishment on the font at the end of ‘Flavours’ the way the R and S are kinda fancy looking". I took this on board and in-fact actually agreed with the band members, it did look too fancy. I wanted to get rid of the embellishment and make it easier to read but also keep the band's vibe. I ended up using a groovy 70's style font, and sent on the work to the band.

The band loved the revision and went for these as the final design. This project was really enjoyable and the band were great to work with. They're using the design on their social media pages and as a watermark on their photos. Its lovely seeing the feedback on the design from the bands fans.