When in November 2010 I had already established my own branding and advertising company in Cyprus (together with my sister Elitsa) two very large companies approached us for setting up their service booth and vehicle graphics for the upcoming IRC Rally.

 

Etex, one of the largest importers of auto parts in Cyprus (a company with over 10 stores and warehouses around the island) hired us for the entire project. It included planning of setting the service booth and vehicle graphics, designing, collecting offers- all the way until the morning of the event when the only thing left was for the driver to get in the car and win. Sadly, this did not happen but all of the sponsors were pretty satisfied with the exposure they received thanks to our design and the choice of quality materials applied to the car.