This campaign was created throughout my Corporate Identity course. It is designed to introduce us to the business world and fulfill the needs that come from it such as detailed brand standards and annual reports.

I rebranded Star Orthodontics a local office in Corpus Christ that had conflicting branding between the logo and website design. My solution was to have a more modern and regionally appropriate logo that combines the symbols of a tooth, star, and topical flower to create a unique logo that can only fit to Star Orthodontics located in a beach town like Corpus Christ. The new logo and brand standards were then implemented across multiple media to create a cohesive corporate identity.

Deliverables: logo, identity system, brand standards, annual report, website, eblast, collateral