A 2007 project I completed as a freelancer for Large Design. I was responsible initially for developing the IA with the client, followed by the UI design.
Apart from being poorly presented the previous site was badly organised and hard to navigate so and the first task was to develop a clear site structure to allow for a much simpler navigation system and to improve content management and production. The look and feel was developed to work with the already established corporate identity (logo, typeface and basic palette) and to have it's own character whilst also working alongside offline promotional material.
The site was well received and remained live with few changes for about 3 years, it has since been redeveloped.
Apart from being poorly presented the previous site was badly organised and hard to navigate so and the first task was to develop a clear site structure to allow for a much simpler navigation system and to improve content management and production. The look and feel was developed to work with the already established corporate identity (logo, typeface and basic palette) and to have it's own character whilst also working alongside offline promotional material.
The site was well received and remained live with few changes for about 3 years, it has since been redeveloped.
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