A client from a local boutique needed a package design for a bath product. The package needed to be something different that expressed the essence of the product. Creative freedom was given to come up with something that was eye catching, contemporary, and whimsical. The product was expensive to make so the package needed an element of luxury. The soaps are made from ingredients that are local, sustainable and natural.

For this challenge, I choose to lean into the natural ingredients and create a box
that felt like it came straight from the earth. I choose many browns, greens,
and low saturated tones to create a color pallet that tells a consumer
that the product is natural. 

The ingredients on the back are listed clearly, each in their own line, for a contemporary aspect and so that consumers can clearly read them easily and understand they are good for their skin. 

I drew these abstract patterns of the fruits that represent the scents to catch the eye and add whimsy, the neutral colors give the busy pattern maturity. 

For the logo, I wanted to use a simplified woodblock text to blend together whimsy and a worn-in look. The woodblock mixes the earthy/vintage look with a simple and contemporary text-only logo.

Font Family: Adelle PE