P E T U N I A
Branding, menu & packaging design.
Petunia is a bakery located in Bogota, Colombia. Apart fromĀ selling delicious products, they also host events likeĀ tarot readings, drag brunches, and are incredibly supportive of the LGBTQ community in the city. Petunia is glamorous, transgressive, free, authentic,Ā diverse, divine and magical.Ā
We drew inspiration from esoteric elements such as tarot cards, and fromĀ the 1920's Art Deco:Ā itsĀ elegance, eclecticism, and constant search for beauty in all aspects of life are a true representation ofĀ Petunia.
2020Ā |Ā Bogota, ColombiaĀ |Ā Designed by Valeria Gutierrez, Juanita Carrillo, CamilaĀ Rodriguez & Santiago Mendoza for El Viento Media Lab
We created a unique typography for the logo, as well as an icon resembling a petunia flower. The tagline is accompanied by two stars symbolizing magic and divinity.Ā
The color palette is built around Petunia's iconic pink shade, with contrasting colors like teal, emerald green, and gold, for aĀ glamorous finishing touch. To complement the brand'sĀ graphic universe we designed a series of Art-Deco-inspired patterns, to be used in multiple different applications like packaging and business cards.
