Alex Piñeiro's profile

Nike House of Air BCN

NIKE House of Air
Due to the launch of their new air chamber sneakers' line, the Air Max 720, Nike celebrated the House Of Air event in Barcelona. An evening full of experiences, workshops and inspiring talks from several artists and professionals in matters of music, sports, fashion...

For the venue decoration, an installation capable of transmitting the visitors the sensations and main features of the sneakers was needed. Based in the air and the cushioning, and following the main concept of the show, Preforma Design presented two sculptures, collaborating with Alex Piñeiro in order to add interactivity.
The first one wanted to show the product through its outstanding attribute: the air. 
The sneaker encaged in an air capsule, surrounded by 4 curtains of air bubbles on the sides, could be easier seen after pushing any of the side-buttons, stopping the air flow.

The second one was focused on the shock-absorption property of the air as cushioning system. The event attendees were able to use a manual press to push a balloon and make the color of the installation change between the two main lighting colors, in the same amount of the pressure applied, on a range controlled by a sensor.
Nike was so pleased about the installations look, and the people playing, interacting and having fun with them, that they requested to expose them in Barcelona's downtown Nike Store for two weeks, so everybody could enjoy the experience.

A project by Preforma Design  & Alex Piñeiro

Lighting & Hardware engineering: Alex Piñeiro.
Idea, concept, architec. design, construction & assembly: Preforma.
Nike House of Air BCN
Published:

Nike House of Air BCN

Interactive installations for Nike's launch event in Barcelona of their Air Max 720

Published: