Creating A Brand Identity Rooted in Sustainability
Introducing SOW! A branding agency specialised in sustainable branding for B Corporations. During our research stage, we realised that there is such a thing as sustainable branding. It basically refers to the eco-friendly use of resources for branding purposes, specifically printed branded material. Making use of opaque colours, white space, and softer shades are great examples of sustainable branding, as these consume less ink during printing. Naturally, avoiding printing all-together is also an excellent way to reduce resource consumption coming from branding.
For this project, I developed a brand manual. Check it out below.
(Disclaimer: Sow is a fictional branding agency, created for project purposes)
Here's Some Fun Mockups
