This is a conceptual logo and mascot proposal for the Braga 2016 Ibero-American Youth Capital design contest. The primary goal was to create a visual brand identity that reflects the playful spirit in the heart of an "abstract youth": strength, rhythm and movement.
Two circles were chosen as base forms for the logo construction to achieve a friendly yet expressive shape and simultaneously form the city’s key initial – the letter “B”.
2015
Areas: Branding, Communication Design
Two circles were chosen as base forms for the logo construction to achieve a friendly yet expressive shape and simultaneously form the city’s key initial – the letter “B”.
2015
Areas: Branding, Communication Design
Lisboa, Portugal
