Black Grouse beer label for Allendale Brewery
Hand-drawn craft beer bottle label and pump clip design
I was commissioned by Allendale Brewery to redesign the bottle label for their award winning beer - Black Grouse. This is one of the four labels I've created for Allendale. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts.
Allendale gave me a lot of creative freedom regarding the design, as long as the image related to wilderness and was similar in style to their existing packaging, which features monochrome Victorian-style collages against a colourful background.
The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and pump clip was executed using Illustrator.
