Curlew's Return beer label for Allendale Brewery
Hand-drawn craft beer bottle label and pump clip design
I was commissioned by Allendale Brewery to redesign the bottle label for one of their flagship ales - Curlew's Return. This is one of the four labels I've created for Allendale. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts.
Allendale gave me a lot of creative freedom regarding the design, as long as the image related to wilderness and was similar in style to their existing packaging, which features monochrome Victorian-style collages against a colourful background.
I've done few sketches and they mostly liked the idea of a profile of a mysterious woman wearing a curlew's skull mask and adorned with feathers.
The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and pump clip was executed using Illustrator.
