Campaign proposal between Spotify and FACAMP focused on encouraging students to practice physical exercises.
We titled the campaign as "O Ritmo que Move" (The Rhythm that Moves, in English) and consists of stationary bikes connected to the smartphone and the Spotify app.
The student chooses his music, starts pedalling and the volume increases according to the pedalling speed. The student will be rewarded depending on how many songs he can pedal: 1 song he gets 1 bottom, 2 songs he gets 1 bottom and 1 month of free Spotify, and 3 songs he gets 1 bottom and 3 months of free Spotify.
In addition, the student is able to charge his smartphone when connecting with the exercise bike and can use a photo filter on Snapchat to advertise on his network of friends.
Image above: Where does Generation Y listen to music? Source: Exame, 2016, Brazil.
Image above: 72% of the streamings are accessed by Generation Y. Source: Exame, 2016, Brazil.
Image above: 2,3 hours/day and Spotify is the #1 music streaming service. Source: Exame, 2016, Brazil.
Image above: The rhythm that moves.
