"Matilda Knows" is a new children wear fashion brand, which aims to simplify usually chaotic morning routine for both parents and kids. The capsule collection contains 6 basics in different colours, so parents can mix and match them easily. We wanted that the identity of the brand would convey the simplicity of combining the peaces, so we created geometrical forms similar to the forms of the clothing. That’s how the logo, the labels, the packaging, the website design, the set design for lookbook photoshoot and temporary tattoos were put together using the same elements. Last but not least, we added the encouraging quotes for the perfect start of the day.
