Winter Ale/Beacon beer label for Allendale Brewery
Hand-drawn craft beer keg badge, can and bottle label design
I was commissioned by Allendale Brewery to create a "generic" beer label design that could be used on various small batch beers. The first two beers the label was used on were Winter Ale (Christmas Special) and Beacon Pale Ale. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts.
Allendale gave me a lot of creative freedom regarding the design, as long as the image related to wilderness and was similar in style to their existing packaging, which features monochrome Victorian-style collages against a colourful background.
I've done few different versions of the label and we settled on the portrait of a warrior woman wearing a ram's skull adorned by feathers and tribal/vintage jewellery.
The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and keg badge was executed using Illustrator.
