Soy Buffalo is a fictional plant based restaurant, who are focused on soy based buffalo wings. This would be based in Oklahoma City due to the lack of vegan and vegetarian friendly restaurant. The feeling that this restaurant is intended to give is one that welcomes and wants the customers to be able to relax and enjoy the environment that surrounds them.

The colors the I chose are to show the earthy green tone with a hint of class with the cream and black colors. The name of the soy buffalo was based off of a water buffalo because they are strong and often a symbol relating back to the earth, which is what plant based consumers are often trying to do. 

The primary logo with the buffalo head is geometric to show the sturdy structure of the buffalo. This is also in correlation to eating a more plant based diet, it can be a more structurally sound way of life for the earth.

For this short motion piece, I had in mind that this would be like a teaser for the restaurant. This neon sign of the logo would be placed as either the sign or inside the restaurant for people to enjoy.