We help growing the product from ground zero to brand building and activation. Understanding beauty and its expressions.
CHALLENGE
Amongst raising skincare industry in Indonesia, we try to find the essential reason for people in using beauty products. What is the beauty associations and how do people nowadays perceived beauty. How can we express authentic beauty?
SOLUTION
Expressing earthly beauty in a humble yet elegant manner to share the natural ingredients contained in the product. Connecting with urban consumers in the quest for wellness and radiance beauty.
OVERVIEW
The rising numbers in skincare products gave us an exciting challenge in growing Terra Beaute, particularly in Indonesia. We started by discussing the reasons why this brand should matters for people, exploring the ingredients associations and benefits. The explorations from chosen natural ingredients are quite exquisite; caviar, gold, etc. So, we ask people about their perspectives on beauty and skincare. Run a focus group discussions to gather insights and get direct feedback on the product's benefit. Then found essential insights to reach the desired positioning and associations in elaborating the product's benefit, defining the brand name, and designing its authentic expressions beyond physical beauty. Terra Beaute, nurturing sincere beauty.
Understanding beauty and its industry, together.
We discussed a lot with Terra and its audience; users, non-users, influencers, etc. Tracing back history, forecasting its industry, to gain clarity over today. Beauty, from a contemporary perspective, is more than just standardized physical looks; it touches within the person. It essentially shown by how we confidence with ourselves, how we maintain energy, also, how we accept and nurture who we truly are as an individual.
As Wellness Experience and Urban Detoxification. Terra Beaute will become a partner for consumers, helping them on their quest of wellness, for achieving happiness, health, and beauty. Nurture not only skin(body), but also mind and soul.
While most of the beauty industry actors focus on fighting age and combatting skin condition, Terra Beaute takes a stance to treat, heal , and protect the skin as part of daily lifestyle. The real enemy is pollution and stress caused by daily urban activity.
POT Branding House for Terra Beaute. Creative Director Bayu Rengga. Design Director Ihsan Farhan. Graphic Designer - Kholis Dzikrillah, Asrul Adam Pasai. Researcher Rika Fitriani. Strategist Arif Hakim. Producer Wenda Zidah. Photographer Form Photos.
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