— Brief
To create and design the new branding for a gourmet hot dog inspired by the typical and
traditional portuguese cuisine.
— Insight
The concept was to mix the heritage of portuguese cooking in the streets with the flavours
of an awesome supreme hot dog, born in the cuisine of a famous portuguese chef.
— Solution
The solution consisted in blending the traditional “look & feel” of ancient streets of Portugal with their patterns tiles and blasonry with some more “avant-gardish” themes.
That connected with some jaw dropping, water-mouthed photography of the product,
attracted everyone to try out this new concept on such a simple delicacy.
— Role
Branding & Art Direction.
