Brief
An identity and promotional posters for a new niche tribal hunting channel. The channel gets closer
than ever before to tribe's unique hunting techniques, lifestyles and traditions. The design of the logo
andidentity promotes this concept of an educational programme suitable for everyone.
Inspiration
Researching how tribes survive in many areas of the wolrld was a very interesting part of this project. Traditional hunting techniques, tools, clothing, artwork, scarification and body painting were some of the unique features of various tribes
which inspired my designs.
Logo
The channel is so passionate about tribes and closer than ever before to their compelling lifestyles that the number 7 is integrated within the tribal pattern of the logo. It is camouflaged and hidden within the pattern, symbolising tribes lifestyles
and hunting techniques. Sharp edges and an arrow-like shape give the feel of movement like a dart being thrown through
the air, and on-screen the logo will move in the same way.Organic, earthy colours further create the feel of nature.
Channel Endboards
Endboard designs to follow the channel's ident on screen, and the end credits at the end of a programme. Different design layouts create flexibility where more or less text and information needsto be shown. The number 7 is created by the shape of the image, further creating a strong brandimage. Aditionally, the colour of the logo changes to compliment a dominant colour in the image,creating an organic and 'camoflauge' feel.
Television Watermark
Promotional Billboards
A range of billboard designs to be placed in public places such as shopping areas, train stations andairports. The designs are strking, bold and create a strong brand image by resembling the logo design. The viewer see's a glimpse into the interesting lifestyles of the tribes, making them curious and want tosee more, while promoting the channel identity.
