Camotes Islands
A Proposed Advertising Campaign
March 2010
An Individual Project
A Proposed Advertising Campaign
March 2010
An Individual Project
This project was part of my study (thesis) during my senior year in UST under the category of Photography.
I wrote a 120-page book that contains my study for the ad campaign of the islands such as advertising, marketing plans and strategies, surveys, research, analysis, floor plan, budget and etc . I also created a hard bound and 102-page travel guide that will serve as a tool to attract tourists and travelers nationwide. I finished the whole project for a year cause i was still taking other subjects back then and did everything all by myself. Whew!
I wrote a 120-page book that contains my study for the ad campaign of the islands such as advertising, marketing plans and strategies, surveys, research, analysis, floor plan, budget and etc . I also created a hard bound and 102-page travel guide that will serve as a tool to attract tourists and travelers nationwide. I finished the whole project for a year cause i was still taking other subjects back then and did everything all by myself. Whew!
TEASER ADS
INTRODUCTORY AD
SUSTAINING ADS
BOOK LAUNCH AD
PROMOTIONAL AD
TESTIMONIAL AD
INSITUTIONAL AD
NON-TRADITIONAL AD
WEB BANNER SAMPLE
BOOK COVER DESIGN
FREQUENCY CHART
Schedule of placement of ads in different mediums.
Newspaper, magazine, non- traditional, web banner, LRT and in bookstores.
Schedule of placement of ads in different mediums.
Newspaper, magazine, non- traditional, web banner, LRT and in bookstores.
