Juno Jones is creating beautiful performance workboots for stylish women in jobs with hazards to their feet.
They're collaborating with women in construction, the sciences, professional kitchens, real estate, architecture, engineering, manufacturing, and many other industries to create new options in safety footwear, as well as to inspire and support women to follow their passions in male-dominated fields.
A bit of history
On a cold and sunny Boxing Day morning I woke up early and just get a quick glance at my emails. There was one from Emily Soloby asking for permission to use my font Syntha for the logo of her startup brand. While I was flattered she has chosen my font, the end result did not looked very convincing. I'm easily sparkled by interesting projects so I did some rough sketches and offered my logo design services to Emily - because what not to love about this project?!?!
My initial suggestions were a bit too sporty - probably because at the time I had no idea how the actual shoes will look. Then after few short rounds of changes I've dropped Syntha completely and adapted Poppins Bold for the wordmark.
The symbol
The symbol has to be easily recognisable even at small sizes, to work stand-alone, without the wordmark and to be easy to deboss on the boot itself.
