This prototype is based on a bottle design known as "emium", created by the couple of argentinian inventors: Mirta Facsi and Luis Pittau. It's inspired by the shape and function of children's construction blocks.
The re-design was focused on reduce the CO2 footprint as much as posible during manufacturing, transportation and the subsequent impact on the ecosystem after discarding the bottles, bearing in mind both label and packaging.
The structure of this bottle provides consumers with an after-consumption alternative to use the bottle and give the opportunity to extend it's useful life used as a construction material.
The resistance of these containers coupled together in combination with concrete coatings and metal structures properly placed, is such effective that you can build a house using the bottles as construction bricks.
The implementation of this type of bottles in the market could provide a considerable amount of benefits, not only to the environment, but also in a social and economical way.
The constitution of the plastic from which this bottles are made, it's part recycled PET and part from polymers extracted from vegetal renewable resources. This features make of this bottle a multiple benefits product; the source of material is cheaper because is not made from raw material, it also reduces de CO2 footprint, by reducing the lenght of the manufacturing process, recycling and re-using material, and the use renewable resources.
It could be also the perfect excuse for big companies to implement social benefit campaigns for building housing by taking environmental consciousness.
