This magazine advertisement promotes Adobe Animate CC. In this magazine advertisement, William Shakespeare's character Prince Hamlet stands on a stage, holding a skull, as depicted in the play. The hook is a play on Hamlet's phrase, "To be or not to be? That is the question."

The original magazine advertisement depicts Toon Boom Harmony, in which users can combine 2D animation with 3D animation. At first, the new version of this advertisement, which presents Adobe Animate CC instead of Toon Boom Harmony, depicts the animation frames of a skateboarding, apple-like character, but it depicts William Shakespeare's Hamlet.