Just like any person, even Lazada, one of the most popular online shopping platforms, has its own birthday. Celebrating its 8th birthday on March 27, 2020 they are having one of their biggest campaigns of the year.
Preparations needed to be made for the celebration and we were happy to be invited to Shiseido's party.
The following materials were the Key Visuals created for Shiseido (Southeast Asia).
This year, Lazada's KVs focused on the bright cooler tones such as purple and blue. These came along with beautiful 3D birthday elements. In order to create the designs for Shiseido while still trying to be on-brand, we decided to make use of the color tones and match it with subtler 3D shapes; focusing more on the infinity symbol in connection with the "8th" birthday.
The following were the initial drafts and revisions that we presented to the brand. These were social media materials, platform banners, and store layout mockups.
So the color tones and shapes didn't really make the cut, but the Lazada heart won the battle! Now focusing more on Shiseido's color branding we were able to product the final materials. The chrome Lazada heart and the infinity loop were the main elements that were used; and could be interchanged depending on which would fit better.
It was overall a fun project. I personally liked the colorful ones of course but it turned out fine anyways.
Thanks for viewing!! :-)
Client / Shiseido
Agency / AIRR Labs
Direction & Copy / Rory
Designer / Angela
