V e r s a v o i d e n t i t y
V for Versavo, versatility and vascularisation
Creative Director Itu Chaudhuri | Brand Concept Itu Chaudhuri | Creative Director Richa Bhargava | Design Concept Richa Bhargava | Design Development Aadarsh Rajan
Versavo, by Dr. Reddy’s Laboratories Limited (DRL) is a biosimilar product of the oncological innovation Bevacizumab. Dr. Reddy’s tasked us to create the branding identity and website of Versavo.
In India, like in most countries, the promotion and advertising of prescription medicines are heavily regulated. Laws prohibit the promotion of prescription drugs directly to consumers. Since this limits the advertising possibilities, we saw that the identity itself could, if extended create a visual imprint inside the very constricted opportunities-to-see that such drugs have.
read more about this project at www.icdindia.com
