Overview:
Contrast of Positive Negative is one of our fourteen discussed Design Principles that creates interest and a focal point through the use of an image seen within the counter space of a positive image. In practice, this Design Principle has been used to create the "arrow" within the FedEx logo and can be seen in many of graphic artist, Olly Moss', reimagined film posters.
Contrast of Positive Negative is one of our fourteen discussed Design Principles that creates interest and a focal point through the use of an image seen within the counter space of a positive image. In practice, this Design Principle has been used to create the "arrow" within the FedEx logo and can be seen in many of graphic artist, Olly Moss', reimagined film posters.
Pictured above; Final refined movie poster design with text.
(not pictured) First stage 30 sketches. Pictured above, two trial posters from critique.
Pictured above; Final poster design integrated into GraphicBurger template.
