'Feminine by Nature' was recently awarded Best of Show at The Dieline Awards 2020, a Gold Cube at The One Club For Creativity 99th ADC Awards, D&AD Wood Pencil in Packaging Design (Limited Edition) as well as Cannes Lions Silver for Industry Craft.
Agricola Dargenio has been a family-owned and operated farm for two generations. Emanuele Darrgenio began growing olives and producing extra virgin olive oil under the ‘Padré’ (father) label over 70 years ago, before handing the reigns over to his sons, Giuseppe & Michele.2019 saw the third generational handover – with Emanuele’s grand-daughter, Emanuela, taking helm of the business.
To celebrate this change in leadership, Agricola Dargenio decided to launch a limited edition batch of hand-crafted olive oil – ‘Figlia’, meaning daughter in Italian.
Our packaging is designed around the idea of ‘Feminine by Nature’ – this thought resonates with the qualities of the product, how it is made and the family business’ transition to female leadership.
We expressed the concept through 300 ceramic bottles hand-made in the same region. The bottles were designed to resemble a feminine form, with each one completely unique to reflect the beauty in individuality. Aside from a subtle stamp on the base, the bottles are intentionally left unlabelled so they may be re-purposed.
We created a series of illustrations that form the foundations of our visual language – these are inspired by the bottle design and make use of soft organic shapes to form delicate and minimal depictions of female faces. Like the bottles, the illustrations aim to celebrate the uniqueness of all things natural and come in a multitude of variations set around the same style and colour palette.
Credits
Client: Agricolo Dargenio
Agency: Superunion
CCO: Greg Quinton
CD: Andy Reynolds
DD: Gianluca Crudele
Design: Louisa Luk
Ceramics: Salvatore Caraglia
Photography: Scott Kimble
Filming: Gabriele Scarcelli
Film Editting: Connor Reddy
Printing: Inkchacha
Project Management: Eugenia Chui, Meghan Claridge
Film Editting: Connor Reddy
Printing: Inkchacha
Project Management: Eugenia Chui, Meghan Claridge
