Project Introduction
Flametree Creative grows brands for businesses across a range of industry types.
A long-term client saw an opportunity for horizontal expansion by creating a product specifically for the ALDI supermarket chain. By doing so a new market for the delicious gluten free cheese bread could be possible thanks to the ALDI distribution network.
The Brief
In order for this to happen a new name and packaging concept was required. The Rio’s name and packaging captures the energy and excitement of Brazil’s rich and vibrant culture. From concept sketch to occupying freezer shelves the process was quick and efficient.
It is great to see a locally made product do well. Look out for Rio’s in your local ALDI stores.
But be quick - we hear they began flying off the shelves as soon as they appeared.
But be quick - we hear they began flying off the shelves as soon as they appeared.
