An experiential campaign for the launch of the new BlackBerry Z10 smart phone which ran in a number of O2 stores throughout the UK. The campaign utilized the Microsoft Kinect depth camera which allowed the user to control a gender specific avatar to navigate through a series of videos explaining the features of the new phone and participate in a competition by answering a series of questions that would appear on screen once the user had watched at least two videos to 'unlock' the competition.
