Siembra Barranquilla's Key initiative
During the last years, the program of the District Administration Siembra Barranquilla has been crucial for growing and restoring different public spaces and green areas of the city.
The Siembra Barranquilla program began in 2017. It was created as the largest tree-planting initiative in the history of the city. Aiming to plant 300K trees around the city to reduce the thermal sensation about 6 degrees in those places where planting is done massively.
Credits
Advertising Agency: Crea Agencia, Barranquilla , Colombia
Creative Director: Hamilton Peña
Creative Director: Alvaro "El Chamo" Padilla
Copy: Hamilton Peña
Art Director: Alvaro "El Chamo" Padilla, Thony Morales
Photographer: Alvaro "El Chamo" Padilla, Carlos Puello
Executive: Andrea Acosta
