Unilever - Omo Complete Wash
The objective of this project, developed for UNILEVER Brasil, is to show, in a playful and impactful way, that to obtain an excellent result in the washing of clothes it is necessary to carry out the complete process, using the three products: stain remover, powder detergent and Softener, showing the importance of each product in this process. The installation consists of 3 screens, which give the viewer the feeling of being inside a laundry. As the steps are displayed, an automation system, specially developed by Estúdio Preto e Branco, releases soap bubbles, water sprays and softener scent that can be felt by those present, in a sensory experience that simulates what happens in the video . There is also a play of lights, which increases the involvement with the content presented.
The objective of this project, developed for UNILEVER Brasil, is to show, in a playful and impactful way, that to obtain an excellent result in the washing of clothes it is necessary to carry out the complete process, using the three products: stain remover, powder detergent and Softener, showing the importance of each product in this process. The installation consists of 3 screens, which give the viewer the feeling of being inside a laundry. As the steps are displayed, an automation system, specially developed by Estúdio Preto e Branco, releases soap bubbles, water sprays and softener scent that can be felt by those present, in a sensory experience that simulates what happens in the video . There is also a play of lights, which increases the involvement with the content presented.
Role: 3D modeling, 3D animation, rendering, compositing.
