Client: Comfort fabric conditioner
Concept: Clothes play a very important part in our lives. Life would be rather absurd without clothes, pun intended. In every relationship, doing something extra shows that you care. I have personified clothes as life partners that are writing letters to their second half i.e. their owners and are demanding comfort.
Tagline: "One step towards care"
Illustrations by: Divya Gawde
Achievements:
CAG Silver Award- CUB Copywriter of the year
CAG Bronze Award- FMCG Campaign of the year
Award for 'Best Copywriter' at Rachana Sansad College (Year 2020)
Award for 'Best Campaign' at Rachana Sansad College (Year 2020)
