Google Israel launched a campaign called "getting Israeli businesses online", and it's part of a worldwide Google initiative to help get small businesses do just that - giving them a free website, hosting, storage, and support.

Having worked on segments of the international campaign, we were excited to localize the messaging for the Israeli market.

We developed the visual identity, the language and designed and wrote the copy for a complete website, as well as the animation and YouTube masthead banner.

The creative was also extended to brochures, collateral and a national print and radio campaign.