Apertures
Brand identity
Apertures offers tailormade tours for small groups of people who are passionate about photography. Each tour are carefully planned for each group to give a unique experience which will last for a lifetime.
Logo
Grid
Using the Golden ratio I made a set of circles which I then used to construct the logo. To illustrate how the grid was used, I made the animation below.
Logo symbolism
I composed the logo from 3 seperat ideas:
1. Telling the story about what a photo is. Our eyes sees light, which we use a camera to capture and save.
2. Telling the story of the perfect shot. A photo is a piece of 'frozen' time. Timing is essential for getting the perfect foto. Ect. a bird in flight alining with the sun.
3. Telling the story of the exotic. Build excitement about experiencing the new and exotic. Seeing new animals and beautiful scenery.
Image style & colors
Images are toned as monochrome to commemorate the pioneers of photography shooting in black&white, but with a modern twist. The blue Colors are drawn from viewing the horisont, and represent calmness and peace combined with the urge to travel beyond the horisont into the unknown.
