We were asked to create a campaign promoting the AMC network and its lineup. We realized, after running through several ideas, that the popularity of these shows is due to the distinct and complex characters. The protagonists from each show are broken down into an informal personality analysis. Without revealing too much of each character's story arc, we mainly wanted to target non-viewers, but also wanted viewers identify with the characters they already know and love (or love to hate).
Art Direction / Copywriting by Joseph Krauss, Daniel Nosonowitz & Dan Viva
CARL from the Walking Dead
DON DRAPER from Mad Men
WALTER WHITE from Breaking Bad
