Each-A-Cup
With over 50+ outlets in Singapore and different franchise owners, the Each-A-Cup founders wanted a more coordinated, consistent social media presence. We researched across various Taiwanese brands they wanted to emulate, while also taking into account their unique selling points (90+ different drinks, located in heartland neighbourhoods in Singapore) to create a cohesive online persona.
In particular, we made sure our online campaigns converted to offline sales - through our Christmas drink bag campaign (grew sales by 40%, and included 500+ new followers) as well as our Chinese New Year tote bag campaign.
Services:
Photography, Social Media Management, Content Strategy, Lead Generation, Online-to-Offline Sales
