A part of the Jim Pattison Group, Pure was established in 1999 with a mission to develop the best-personalized care for the community. Working closely across-the-board, I designed various internal and external marketing materials for the company. I created these marketing materials to be more organized yet engaging with the use of colours and graphics. While keeping the branding in mind, I added a bit more playfulness into the design. The marketing materials reflect Pure’s professionalism while they are more approachable and eye-catching to their customers. 

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