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Jerod Rivera
Art Center College of Design
Art Center College of Design
Category: Print Communications
Work title: Reductive Resonance
Country: United States
Info
Biography
Jerod Rivera began his college education at Orange Coast College, where he received his Associate in Arts degree with an emphasis on Print Photography and Digital Media. While experimenting with solutions such as Photoshop and Illustrator, he discovered that he enjoyed graphic design as a hobby. Rivera decided to pursue graphic design as a career. Rivera applied to the Art Center College of Design in Pasadena, and was accepted as a second term student. He was also awarded the Undergraduate Scholarship. Jerod enjoys design, music, art and spending time with his dogs. He is looking forward to graduating from Art Center.
Jerod Rivera began his college education at Orange Coast College, where he received his Associate in Arts degree with an emphasis on Print Photography and Digital Media. While experimenting with solutions such as Photoshop and Illustrator, he discovered that he enjoyed graphic design as a hobby. Rivera decided to pursue graphic design as a career. Rivera applied to the Art Center College of Design in Pasadena, and was accepted as a second term student. He was also awarded the Undergraduate Scholarship. Jerod enjoys design, music, art and spending time with his dogs. He is looking forward to graduating from Art Center.
Description
Reductive Resonance, an information piece, is a personal catalog of record collecting. Vinyl collecting has lasted through many different phases of music and will continue to do so. Jerod Rivera created a graph showing a personal four–pixel reduction of the album artwork. The reduction of the artwork is a statement on how music as a physical format is almost non–existent. Music sharing today is strictly on a digital basis and album artwork may one day disappear from music collecting forever.
Reductive Resonance, an information piece, is a personal catalog of record collecting. Vinyl collecting has lasted through many different phases of music and will continue to do so. Jerod Rivera created a graph showing a personal four–pixel reduction of the album artwork. The reduction of the artwork is a statement on how music as a physical format is almost non–existent. Music sharing today is strictly on a digital basis and album artwork may one day disappear from music collecting forever.
Communication Objective
Initially created for his class on Information Design where each student was prompted to pick an object that would give them a general bit of information to work with. When Rivera chose to work with his vinyl record collection and to somehow catalogue it, there were many different iterations of what the form should look like. The instructor, Simon Johnston, wanted a piece that would not look like traditional or trendy information design, since most information design today looks beautiful but is not actually communicating anything, and also wanted his students to try to make a piece of design that would not look like what they thought graphic design looked like. It was eventually decided that taking photographs of the vinyl records might become redundant and has been done before. It was then decided that abstracting the covers could lead somewhere interesting. Finally Rivera chose to reduce the albums to a simple object and just use the four colors to abstract the communication.
Initially created for his class on Information Design where each student was prompted to pick an object that would give them a general bit of information to work with. When Rivera chose to work with his vinyl record collection and to somehow catalogue it, there were many different iterations of what the form should look like. The instructor, Simon Johnston, wanted a piece that would not look like traditional or trendy information design, since most information design today looks beautiful but is not actually communicating anything, and also wanted his students to try to make a piece of design that would not look like what they thought graphic design looked like. It was eventually decided that taking photographs of the vinyl records might become redundant and has been done before. It was then decided that abstracting the covers could lead somewhere interesting. Finally Rivera chose to reduce the albums to a simple object and just use the four colors to abstract the communication.
Tools used
Adobe Illustrator was used for all aspects of the project.
Adobe Illustrator was used for all aspects of the project.
Adobe Tools
Acrobat 9 Pro, Illustrator CS5, Photoshop CS5
Acrobat 9 Pro, Illustrator CS5, Photoshop CS5
