Wild Lands Project beer label for Allendale Brewery
Hand-drawn craft beer can label and keg badge design
I was commissioned by Allendale Brewery to create a beer label design that could be used on their Wild Lands Project cans. The first beer of the series is Rhubarb Saison, a collaboration brew between Allendale and First & Last Brewery. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts.
Allendale gave me a lot of creative freedom regarding the design, as long as the image related to wilderness and was similar in style to their existing packaging, which features monochrome Victorian-style collages against a colourful background.
I've done few sketches and they liked the ideas around the ent and the traveller, so I've decided to combine the two, but killed the traveller in the process..
The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and keg badge was executed using Illustrator.
