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修武县位于河南省西北部，隶属焦作市。历史悠久，为中华古县。总面积632.9平方公里。
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去年夏天，当地政府委托我司对修武县政府形象进行品牌升级，希望修武以新的姿态进行对外宣传。经过沟通，就“现代性”与“包容性”亮点高度达成一致。我们提出以“修武开门”为核心概念进行创作。
标志以展开的门为元素，置于左右两侧，传递修武新时代的好客与热情，同时契合儒家文化。中间字体设计上采用现代黑体并结合房檐元素，对千年古县的气质做呼应。
全新形象不仅是一个城市品牌，更是一个体验的容器。一系列微妙的颜色过渡，表达了城市不一样的生活状态和文化底蕴。借由这个契机希望可以让更多人关注修武展示出更多不同的修武。
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设计总监：张烁、王小阳
设计师：王小阳、赵炯燊、邹景裕、李爽
修武县位于河南省西北部，隶属焦作市。历史悠久，为中华古县。总面积632.9平方公里。
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去年夏天，当地政府委托我司对修武县政府形象进行品牌升级，希望修武以新的姿态进行对外宣传。经过沟通，就“现代性”与“包容性”亮点高度达成一致。我们提出以“修武开门”为核心概念进行创作。
标志以展开的门为元素，置于左右两侧，传递修武新时代的好客与热情，同时契合儒家文化。中间字体设计上采用现代黑体并结合房檐元素，对千年古县的气质做呼应。
全新形象不仅是一个城市品牌，更是一个体验的容器。一系列微妙的颜色过渡，表达了城市不一样的生活状态和文化底蕴。借由这个契机希望可以让更多人关注修武展示出更多不同的修武。
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设计总监：张烁、王小阳
设计师：王小阳、赵炯燊、邹景裕、李爽
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Xiuwu County is located in the northwest of Henan province, under the Jiaozuo city. Xiuwu has a long history, it is an ancient county of China. The total area is 632.9 square kilometers.
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Last summer, the local government entrusted our company to upgrade the brand of Xiuwu County, hoping that Xiuwu can carry out external publicity with a new attitude.After communication, we reached a high degree of agreement that Xiuwu’s highlights are "modernity" and "inclusiveness". We put forward the concept of "open door of Xiuwu" as the core concept for design.
The logo takes the "open door" as an element to convey the hospitality and enthusiasm of the new era of xiuwu, and also fits the Confucian culture. In the middle of the font design using a modern bold and combined with the elements of the eaves, making echo to the temperament of the ancient county in one thousand.
The new image is not only a city brand, but also a container for experience. A series of subtle color transitions express the city's different living conditions and cultural deposits. By taking this opportunity, we hope that more people can pay attention to Xiuwu and show people more different Xiuwu.
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Designers: Wang Xiaoyang, Zhao Jiongshen, Zou Jingyu, Li Shuang
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市面上常见的政府形象vi设计，我们希望我们的工作在此基础上能有所突破。打造不一样的修武。
标志以门为创意元素，“修武”与门打开瞬间的动作相结合，赋予修武一种开放的标志专属性，体现修武对外来游客的容纳，并且通过现代的手法对修武进行形象升级，使来此的游客能够更好的理解修武的“玄之又玄，众妙之门”的禅宗境界，同时“修武”两字的建筑形衬角体现了修武当地天然去雕饰的风景及人文建筑特点。标志中“修武”两字字形表现修武内敛的禅宗精神与门体现修武开放的精神相结合，体现了修武中原养生地，玄妙云台山的风景特色。
The logo takes the door as the creative element. The combination of "修武" and the action of opening the door gives Xiuwu an open attribute, which reflects the accommodation of Xiuwu to tourists. The logo of Xiuwu is upgraded by modern methods, so that tourists can better understand the Zen realm of Xiuwu, which is "the doorway whence issued all secret essences". At the same time, the architectural form of the font "修武" reflects the natural landscape and cultural architectural characteristics of the local Xiuwu. In the logo, the two characters of "修武" show the Zen spirit of Xiuwu and the door reflects the open spirit of it, which reflects the scenic features of Xiuwu in the central plains and the mysterious yuntai mountain.
