The Macho Greek
This campaign illustrates the typical Greek inconsiderate sunbather. He spreads out and uses the beach with an air of arrogance as he dirties it shamelessly. An image powerful enough to convey the full message with no words. Both humourous and tragic as it brings to the surface a bitter truth which no one wants to face but is quite willing to laugh along with it. It illustrates that bad upbringing and attitudes are responsible for the environmental destruction of beaches.
Thank you for watching!
