The Forest is Open
Forestry Commission Awareness Campaign
Forestry Commission Awareness Campaign
A campaign set to bring awareness of the various outdoor activities that the Forestry Commission provides for their visitors. The campaign uses an installation to portray a series of trunks formed into a large tree trunk, each engraved with a pictogram representing a recreational activity with a "section" missing to represent experience being taken away from the visitor when leaving. The awareness was communicated further by using the message "The Forest is Open" with a distance indication of the nearest Forestry Commission site.
