FROM ROOTS TO LEAVES
“EXPLORE it like a story, LIVE it like an experience
MAKE the difference in every life everyday”
The concept is inspired from a tree to satisfy all customers’ needs. The tree represents three different experiences: the old tradition, the stable lasting and the modular changing approaches. By using these, we allow our customers to assume different experiences. The space concept was designed to create a full experience passing through 3 phases that go from the roots of the brand identity to innovative phase and what connects them is the trunk which is the core products of brand and the space
Growing experience inspired from the brand tradition innovative exploration. Starting with the traditional area that includes the face to face traditional communication through providing the storytelling of the brand to create more awareness, so people get to know the roots of the brand with the story of the production process in the traditional phase. The traditional area grows to become the stable area in which the traditional and the innovative area are being merged. Thinking about the growing experience, people were allowed to focus on product and the Italian vibe become there accompany.
