KEELLS KREST PACKAGING BRIEF
The objective is to develop a kids range of sausages by keells food products plc and we would like to develop the packaging visuals for the same. This will be operated as a range extension and initially we will be launching two product variants
The guide for developing the packaging design is as follows :
Brand name – Keells Krest / A kids friendly character to be developed / Maintaining current core range pack design & colors / Entirely differentiated packaging visuals / Sub category name / No added MSG & Preservatives / Salt, Fat & Sugar labels
THANK YOU!
